In the rush to obtain as many followers and likes as possible, Instagrammers often forget about one of the most important metrics of an Instagram page: the level of engagement. Keeping followers (or customers, if you’re a business) engaged with your content is the best way to keep them not only interested but loyal to your page and your brand. Keeping them engaged is also a great way to encourage sharing with friends and family, and ensures that the extent of your message is truly being absorbed. Here are five ways to increase your Instagram engagement in 2020, whether you’re a business, influencer, or simply want to be an awesome content creator.
1. Choose the Right Hashtags for Posts
Choosing the right hashtags for your posts is truly an art in and of itself. It requires a little extra care and effort, some research on the competition and your audience, and a bit of creativity to spice things up and keep your hashtags unique but useful. Hashtags are how users find your content, and with the right ones, you’ll attract the right people; people who are 10x more likely to stay engaged with your content than those who just stumble upon your page.
The wrong hashtags can cause your post to sink like a battleship, leaving you at the bottom of the search results and out of sight of those precious potential followers. Use hashtags that are relevant to what you’re posting and your industry, and describe in a short and sweet way what the post is about. It’s also important to use the right number of hashtags. Instagram allows you to use up to 30, but the more hashtags you use, the more jumbled and messy the post looks.
It’s best to only use about 8-10 hashtags per post for maximum effect. This means you’ll need to choose the very best tags since you’re so limited on how many you can use. Remember that quality beats quantity every time, so don’t cheap out on your hashtags. Take the time to research keywords, create unique hashtags, and really make your posts stick out in those search results.
Businesses and brands can use their personal motto or value statement as hashtags in order to completely separate them from others in the industry. This is a great way to make your content stick out and create a sense of familiarity with your brand.
2. Purchase the Right Followers
Did you know you can buy followers for IG? That’s right, there are services that allow you to buy followers to boost your numbers and even your engagement. Some services will even provide you with niche-specific followers, or people who are already pre-disposed to enjoy content like yours. This will ensure that you’re getting the maximum engagement possible from each post, which is crucial to your growth and maintaining an audience. Before going to buy the followers, one must know that only real followers can help you to increase engagement. Click here to buy real Instagram followers.
While buying IG followers is something of a mystery to most, it’s actually a completely legitimate thing to do as long as you use the right services. Unfortunately, there are still scams out there, so you’ll just need to be wary anytime you’re using one of these services. Be sure to check at the very least for positive customer reviews. A review can tell you quite a lot about a company or service.
Brand authenticity can help boost your engagement, and one of the best ways to obtain it is by pairing up with an influencer that can vouch for your products, services, or content. Marketers use influencers to reach audiences all over the globe, and instead of directly marketing to those people, the influencer reviews or suggests the products on their page.
This eliminates the need for billboards and overly-sales-y posts from marketers. Essentially, they’re going through a “trusted friend” instead, which makes it much more likely that a follower will make a purchase.
The seal of authenticity will help boost your brand and your reputation, therefore increasing your engagement as well. The more engaged your followers are, the more successful your account (and your business) will be!
4. Create Unique and Compelling Content
Genuine content is always preferable to dolled-up/fake content. People want to see real people doing real things and handling real challenges. While Instagram may be the queen of filters and cropped images, that doesn’t mean you have to sacrifice any of your brand or content’s genuine qualities in order to increase engagement; in fact, it’s the opposite.
Compelling content will always bring audiences. Something that invokes an emotional response or speaks to the humanity in all of us can make someone press the follow button and keep them engaged with future posts. The fact is, we’re all human, and emotions are something we all share. That’s why videos of rescues, cute pets, and babies go viral; they make us feel something. Your content should be valuable in that it makes followers feel a certain way.
People love free stuff, and you just can’t go wrong with a giveaway on your page. It can be anything, from the simplest gift card to a home-made gift basket created by you. Whatever you’re giving away, be sure there’s an entry and suggest that users hit the follow button as well. When the word gets out that your channel gives out free stuff, there’s a good chance you’ll attract some new followers and keep them engaged.
Be careful not to give away too much, however. You don’t want your followers to only be there for the free stuff, or to expect a new giveaway on a daily basis. This tactic should be used sparingly and intentionally for the best results.
Increasing your engagement in 2020 might require some extra effort, but if you follow our five simple tips, you should have no problem boosting your numbers and getting your content in front of more people. Don’t forget to try pairing with an influencer this year to really boost your standing in the Instagram community!