Today it is almost impossible to imagine gambling establishments, both land-based and online ones, without music. Let’s try to find out how gambling houses select music. Music affects more than just human physiology. As practice shows, music in gambling establishments plays an important role in creating a special atmosphere for which players visit them.
Why casinos use music
The first gambling houses were opened in the sixteenth century. And since then, for more than four hundred years, music has been chosen from ready-made melodies in accordance with fashion trends. But in the twentieth century, when psychology became the most developed science, they began to write custom-made melodies. The thing is that professional psychologists have found out how different music affects people’s moods and behavior. Since then, the best casino online in Canada have taken the selection of tracks for their games very seriously. So why does music matter?
- Impact on behavior
However, it is necessary not only to improve the guests’ mood but to keep it in a special state so that overly cheerful people do not interfere with other visitors. Therefore, some of the melodies are chosen in such a way as to return the players to a calm state.
- Boosting the mood
The fact that certain melodies have an effect on boosting the mood has been proven by experts many years ago. It’s all about hormones: when you hear a certain sound, the brain produces the hormone serotonin, which is also called the hormone of happiness. Scientists are still studying this topic, while marketers from all over the world are happy to use this method to attract users. That is why casino music can cause a feeling of euphoria and make you come back again and again.
If you assign a melody to each game, then every time this tune starts playing in your head, you will unconsciously remember the game. It is selected in the same way for the gambling house commercials. With the right melody, the brand can become recognizable and attract the attention of the players.
- Gamers’ interest
Music can bore users anyway, even if it is the calmest melody. That is why certified psychologists choose tracks for global casino brands. The compositions are selected in such a manner and in such a way as to sound as unobtrusive as possible and, conversely, to reveal the client’s interest in the establishment.
The minutes of silence
But no matter how good the melody is, everyone can get tired of constant sounds. This point was taken into account by the owners of top online casinos. Every gambling site has an option to turn off the music or sound in the game. This makes it possible for online gamblers to take a break from music and start their next game with renewed vigor. This is an option that many gamblers value in online casinos especially.