How To Effectively Boost Ticket Sales Performance For A Concert

Organizing a concert event can be quite a gamble for any artist, agent, and company. Much like a parent at their kid’s birthday party, an organizer’s biggest fear is to plan a concert where no one shows up. Granted, some artists and line-ups sell their own tickets, but if you’re as much of a perfectionist as we are, you must be constantly aiming for sold-out shows. In which case, you can’t only rely on your client, but on your ability to increase ticket sales. How do you go about boosting ticket sales performance? Here is all that you need to know.


Own your Peaks

From studying the process, the experts have noticed a trend when it came to ticket sales. First off, a concert date is announced and marketed which leads to a generated interest. This results in a small peak in sales once the tickets are out. Afterwards comes a lull in sales until a few weeks before the specified date when another peak comes along. To sell more, you have to think outside the box. Don’t settle for those two windows, but create your own mini-windows along the way. Have you ever considered rewarding the loyal buyers who purchase their tickets minutes after the release? What about having promotions, packages, and bundles regularly announced from the time of the ticket release to the time before the last peak? By doing that, you’ll be able to keep your sales up and the appealing marketing will shed a long-lasting spotlight on your event in the eyes of the public. Tania clay blog is best platform to have a guide from.

Incentivize Referrals

Effective improvements are all about taking advantage of every resource available. One of those readily available resources is your buyers. Through referrals you can get your buyers to advertise your tickets in exchange for a simple discount, it’s simple outsourcing. According to the experts at, you could generate up to 20% more revenue and a significantly high amount of social media shares by making referrals appealing to buyers. It’s all about making referrals more appealing for the buyers through offering discounts, refunds, and other deals. It’s even better in terms of logistics if your sales are through an online platform where your buyers can set up an account to handle all money transfers and purchases. The other perk of referrals is that you can use them to direct consumers’ attention towards your ticket-selling medium of choice. Think of what a simple conditional discount can do.


It’s not uncommon to host multiple concerts on a routine basis, though it is most common for opera houses and theatres. To increase your ticket sales performance, you can capitalize on such back-to-back events by offering package deals that provide the buyer with access to all the concerts that you are hosting in that specified timeframe. That way, you will be doing more than attracting buyers through discounted prices. Of course, the packages are always attractive price-wise and value-wise, too. Nevertheless, if you look at the long-term benefits, you’ll notice that combining two events in one package is similar to having an up-and-comer artist open for an icon. Next thing you know, you would have introduced your audience to a new act which guarantees you higher sales during your next concert.

Consider your Marketing Channels

If you’re already satisfied with the other aspects of your sales process, you might want to consider widening your reach to increase your sales performance. Though, widening your reach isn’t just about posting across all social platforms. It’s about seeing where your target audience spends most of their time and directing your efforts towards those platforms. However, this doesn’t mean that you should neglect your other platforms. While you want to be as efficient as you can, you also need to widen your reach which might mean adjusting your marketing strategy. Yet, most importantly, you need to make sure you’re taking note of how your marketing strategy is affecting your sales.

That being said, increasing your concert ticket sales is all about timing and targeting. If you go to the right people at the right time, you’ll have it made. Though to achieve that, you need to be purposeful when it comes to the changes you make. As we said before, when you choose to create a campaign for a certain social platform, do so based on the target audience you’re aiming to get. Last but not least, don’t underestimate the power of e-mails and street marketing. Those two media, while often seen as outmoded in comparison to the trending social media, have quite a strong influence on their targets.

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As Editor-in-Chief of Gear Gods, I've been feeding your sick instrument fetishism and trying unsuccessfully to hide my own since 2013. I studied music on both coasts (Berklee and SSU) and now I'm just trying to put my degree to some use. That's a music degree, not an English one. I'm sure you noticed.