Gambling as an activity has been in existence since the very beginning. Over the centuries, there have been many forms of gambling, and it has evolved from time to time. But there has always been a percentage of the population that has been involved in gambling no matter what. In recent times, the Covid-19 pandemic has not been able to affect the industry, as was initially thought of. On the contrary, there has been a steady increase in the number of gamblers and also the money flow in the industry.
Recent studies show that the gambling industry is one of the fastest-growing industries in the world right now. There was a faster growth seen in the last 18 months of the pandemic. According to a survey by Statista, the gambling industry has reached a valuation of $227 billion in 2020, which is the highest ever in history.
There is no denying that the recent technological developments have had an immensely positive impact on the world of online casinos. And casino owners have been quick to identify the same, and there has been a lot of investments in online casino setups for a more profitable outcome.
Let us have a look at some of the recent trends in Data Analytics in the casino industry.
Data Analytics Trends in Australian Online Casino Industry
Data Analytics for Better Anti-Cheat Systems
Even though it is a known fact that the house always wins, there are players who will leave no stones unturned when it comes to winning. Sometimes their strategies could be legitimate, and sometimes they could be illegitimate. Having a system with critical digital analytical powers can help catch these kinds of players who use downright cheating methods. Moves like card counting, hand mucking are not legal, and cheaters have plagued the industry using such methods to fool the system and take winnings. The casino industry has been investing billions of dollars every year to catch such frauds and save on losses. But advanced analytics can make the protection much more efficient by analysing users’ playing patterns and behaviour. This is a fast-picking trend in the Australian market as in the rest of the world. It helps the casinos get real-time insights on the player’s behaviour and gives them an idea about the players playing with real money and demo games.
Use of Big Data to Identify Player Preferences
Big Data is the study of a massive amount of user data to draw important critical insights that help businesses make key business decisions. With more and more users adding every year worldwide, there has been a flux of information in terms of what works and what does not. It is a difficult decision for casino owners to decide what kind of games to put out as the preferences of the users keep changing. Big data can help identify the changes and preferences through user data analysis and help decide what theme, features, payouts etc., are more favourable.
Helps in Creating Targeted Marketing Strategies
One of the most significant roles essayed by big data is comprehending the requirements of clients and determining the marketing strategies that can be adopted. It allows casinos to gain more knowledge regarding bonus policies. Big data also assist casinos in determining which website interfaces, colour shades, and the types of games they can include on their sites.
Strategies to Help Retain Players
Data analytics helps in identifying the pain points with the current user base and then formulate strategies to retain them for the long run. If the existing user base keeps leaving, then no amount of advertising or marketing or offers will be able to replace them with new acquisitions. Data analytics can help the company gain knowledge and come up with strategies to enhance retention. They can be offered various perks, loyalty bonuses, or tailor-made prizes based on demographic preferences.
Few Other Areas Where Data Analytics Can Play a Major Role
The Australian gambling market is known to have the best pokies in the world. People from all around the globe register themselves as players with Australian gaming sites. With the help of data analytics, they have been able to steadily grow their offerings when to comes to pokies in 2021. They are now offering pokies with new kinds of bonuses in order to increase their user base. Pokies are very easy to understand and play, so it opens up doors for new players who are just starting out in the online casino world. And there are high chances to win real money while playing Australian pokies.
Games with Live Dealers
In recent months, another trend that has caught on in the Australian gambling market is the preference for games that offer a live dealer. A careful analysis has shown that players are increasingly demanding that they get the brick & mortar experience. Australians prefer the experience of gaming with a live dealer. According to them, these kinds of games offer a unique experience, and Australian casino owners have been quick to identify this trend and implement them to lure in more gamblers.
Some of the Best Real Money Pokies in Australia
Here are some of the real money casinos in Australia where you can earn real money if you play really well.
- Aussie Play
- Joe Fortune
- Red Dog Casino
- Cobra Casino
These were some of the recent trends that have been observed in the casino industry in 2021. They are heavily reliant on data analysis and have so far proven to be a success when it comes to an increase in the industry valuation and the movement of investments. It has helped draw in more gamblers, which has led to an increased user base, which has pushed the casino providers to constantly keep upgrading their offerings—all in all, a good time to be in the casino industry.