The music industry is, like any other industry, based on selling power. Your worth to record labels, booking agents, managers, publicists, media outlets, and your Bandcamp page, is based on whether or not people will buy your product. Musical audiences as a whole aren’t really too interested in whether you are fluent in polka rhythms and zydeco styles on top of being a unique artist with a distinct style. Knowing how to play a lot of different styles of music isn’t exactly going to hurt you – but it’s not a selling point unless you’re trying to be a top session player, or join a very diverse cover band.
In this video, I discuss the importance of having a unique identity as an artist and how that branding will take you way further than being able to do a million things.
