With the new Electromatic Baritone Jet and Baritone CVT, Gretsch is diving headfirst into lower frequencies – and they’ve got Loathe here to show you the power of both.
The Electromatic Baritone Jet feels like the more expansive and luxurious of the pair. Built with a chambered Mahogany body topped with Carved Maple, the instrument combines depth and resonance with an airy responsiveness. The chambered construction adds a surprising liveliness to the guitar’s voice, allowing notes to bloom with sustain.
A major part of the Jet’s identity comes from its enormous 29.75″ scale length. That extra stretch creates the string tension necessary for articulate low tunings while also lending the instrument a piano-like clarity. There’s an undeniable physicality to playing a scale this long, but Gretsch balances that challenge with a bolt-on Maple neck shaped into a comfortable Performance “C” profile.
Visually, the Baritone Jet leans fully into modern Gretsch aesthetics. The bound Rosewood fingerboard with pearloid Neo Classic thumbnail inlays preserves the company’s unmistakable visual DNA, while sculpted forearm and body contours make it all pretty comfy. The rounded heel further improves upper-fret access, making the oversized instrument feel more agile than its dimensions suggest.
The real muscle comes from the PureVolt Twin Six humbuckers – pickups voiced specifically to maintain articulation and balance at lower frequencies. Because when you’re tuned to Drop Fuck (a very real tuning), mud isn’t an option.
Get the Gretsch Electromatic Jet Baritone here for $699.
Then there’s the Electromatic Baritone CVT, which takes a leaner, more direct approach.
Its solid Mahogany body features beveled contours that give the instrument a sleeker, more industrial appearance while the shorter 27″ scale length places the CVT closer to traditional baritone territory.
Tonally, the CVT retains much of the same low-frequency authority as its sibling, thanks again to the Twin Six humbuckers, but its solidbody construction gives the attack a tighter and more immediate response.
The electronics package on the CVT also introduces an extra layer of versatility. In addition to master volume and tone controls – complete with a treble bleed circuit to preserve high-end clarity when rolling back volume – each pickup includes push/pull coil-splitting functionality.
Like the Jet, the CVT uses a GraphTech NuBone nut for enhanced tuning stability and an Adjust-O-Matic bridge paired with a stoptail tailpiece for reliable intonation and sustain. The overall impression is one of practical refinement rather than flashy excess.
Get the Gretsch Electromatic Baritone CVT here for $599.99.
