YouTuber Finn McKenty (AKA The Punk Rock MBA) recently sat down with Aaron Marshall of Intervals to talk all things band and business. Aaron is an incredibly successful music entrepreneur with what he’s been able to do with the scope of his band and has a whole slew of useful information for just about any artist out there. Really, if you’re serious about music to any degree, there is something valuable in here for you. This is a dude who has gained his knowledge from doing and experiencing, so this information is just about as real as it can get. Here’s a list of just a few things they cover:
- How he makes a comfortable living playing instrumental progressive metal
- Why digital music (sales and streaming) is one of his biggest revenue streams (via Spotify, Bandcamp, iTunes and more)
- How merch sales, touring income, lessons and VIP experience fit into the picture
- Why he isn’t afraid to invest in himself by hiring photographers, videographers, and marketing consultants
- How his manager and other team members come into play
- How he stays sane thanks to mindfulness and managing his own psychology
- Some advice for anyone who wants to know how to market your band
Be sure to subscribe to The Punk Rock MBA here and to follow Intervals here.
