Although I suspect it may be far too late (Metallica already shared the video), the last thing we want is for these kids to be the next Unlocking The Truth. And these kids are already for sure better than UTT – by a wide margin. This video shows a tight, well-rehearsed unit where each member knows their part inside and out, and they have natural rockstar stage presence. It would be SO EASY to ruin these kids. They don’t need universal adulation – they’re like 13, tops, and we all know what happens to child stars.
If you haven’t been following the Unlocking the Truth story at all, the short version is that they blew up too fast. They had a cool thing going, but it needed a ton of work, and Sony signed them with the intention of doing a lot of artist development (like, writing songs with lyrics and teaching Malcolm how to sing), and they crashed and burned on a $1.8 million five-album contract. You can’t blame them – they’re really, really young. What would you do? I would have for sure done the same. They didn’t realize the hype train they were riding would have to actually come to fruition, and they would have to deliver on the promise they embodied. They performed on The View at 12, and although they may have known that wasn’t normal, they can’t have possibly been prepared for the disappointment of that not leading to massive instant success.
When the UTT album did actually drop, it sounded like 3 prepubescent teens. And of course it did, because that’s what they are – the truth was indeed unlocked. It’s not bad, it’s just underdeveloped and green sounding. They have great promise, but they will probably burn out on their own hype before it can be realized.
These three could easily suffer the same fate. Don’t give them a record deal, don’t give them a ticker-tape parade, and for god’s sake don’t give them too much praise. They sound great, amazing even, but what they need is a lot of time – time to let their voices break, to write songs of their own, to develop an identity, and to progress their career in a natural way with some real momentum that won’t suddenly dive, causing massive crash-and-burn.