Selling gear these days is tough. The options aren’t great – there’s a few dedicated gear marketplaces that everyone uses, but they charge fees that only ever seem to go up, and never down. Then there’s your Craigslists and Facebook Marketplace, which you can use for free, but the “fee” is flaky, scary people and tire kickers. It’s basically the wild west.
But now there’s a third option – Resyn. A brand new website that’s intended to be a musician-first, trusted space to buy, sell, and trade gear with no commission fees.
“Gear is currency for musicians, and it’s meant to be in motion, not sitting on your wall or tucked away in the corner,” said Co-Founder John Targon. “We built Resyn to empower artists with the tools they need to create, with an artist-first experience that values both utility and aesthetic equally. Coming from a background rooted in design and brand-building, I saw how traditional marketplaces lacked the curation, performance, and intentionality found on brand-owned sites and how that dulled the joy of discovering the perfect piece. With Resyn, we set out to change that with a more elevated experience.”
Co-Founder John Targon
It’s a pretty bold statement in a world where art and artists are undervalued and commoditized more and more every day, and the pure joy that is making music is harder to come by.
But the simple act of being able to list gear at a lower price because you don’t have to pay a fee to a soulless corporation is a boon to seller and buyer alike in this uncertain and tumultuous market.
Trying something new like this can be scary though – that’s why I’m doing it first. I’ve listed all the gear I’ve got for sale on my Resyn storefront, where you can go and peruse my wares, and also set up your own shop, or just say hi.
Key Features of Resyn Include:
- Zero Transaction Fees: No hidden costs, seller markups, or platform cuts. What you list is what you get.
- Trade Mode: Users can offer gear trades or swaps — a first in major music gear platforms.
- Community-Driven Features: A growing suite of community and socially-driven tools, including enhanced user profiles, direct messaging, and the ability to follow fellow artists in the platform, with the option to take those connections out into the real world to spark collaborations, share sounds, and explore mutual musical interests. A moderated forum (coming soon) provides users a safe space to converse with their niche musician communities, share tips, and talk gear.
- Player-Regulated Market: Sellers set honest, transparent pricing without having to pad costs. No lowballs. Autoreject settings keep negotiations respectful and enable frictionless buying and selling.
- Retailer Integration: Resyn is partnering with select independent, boutique retailers to offer a white-glove B2B experience to list highly sought-after gear. At launch, Resyn will bring legendary brick-and-mortar shops — including Los Angeles’ Caveman, Dallas’ Tone Shop, and others across the country — online for the first time, making premium gear more accessible than ever.
It’s just the start of a new way of selling gear, but I’m getting in on the ground floor because I’m hoping that it sticks. Join me over on Resyn, and happy gear hunting!
