FENDER Enters The Metaverse With Fender Stratoverse Horizon Worlds

Fender, alongside MINI by the BMW Group, have both announced they’re entering the metaverse in Meta’s new Meta Horizon Worlds debuting at Cannes Lions this year. According to Fender, theirs will be named the Fender Stratoverse Horizon Worlds and will be… well, a metaverse world that’s guitar themed. Fender states the island “is a Stratocaster guitar-shaped island surrounded by floating islands, giant Fender guitar amps and planets floating high above in the stratosphere and features a first of its kind co-play audio experience to create original music riffs.”

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The metaverse world seems like it’s an adventure game where users seek out solutions to objectives that create chords that you’ll use to make music? So like playing guitar, but way more difficult and online. It’s not super clear, but I’m also not really sure that anything that’s going on in the Metaverse has ever been clear.

“We could not be more pleased to have been invited by Meta to bring Fender into the Metaverse for the first time,” said Evan Jones, CMO Fender. “As a brand we are committed to enabling all forms of musical expression and are thrilled by the potential this technology has to allow Fender fans and creators to come together, play, and create across borders, cultures, and from any distance. Collaboration and experimentation are essential ingredients to the musical journey, and we’re looking forward to seeing what creators can do with the unlimited potential of the Metaverse and our first Fender Stratoverse experience.”

I’m being dead serious at this point, by the way – are people actually digging all the Metaverse stuff? Have you personally had any experience with any of this stuff? Or has this all just been a ton of marketing behind a concept that isn’t quite getting traction? I am so genuinely curious, because these descriptions and meta-worlds just… don’t sound particularly enticing.

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