Love her or hate her, there’s no denying that Billie Eilish has been a massive driving force on the music industry since she emerged with her first single in 2015. She’s not really known as an instrumentalist, but Fender announced today that they are releasing the signature Billie Eilish ukulele.
As soon as she burst onto the scene with her 2015 single “Ocean Eyes”, it was clear that Billie Eilish is a force to be reckoned with. In the years since, she has established herself as a new kind of pop culture icon, taking the fashion and music industries by storm on her own terms. Billie’s meteoric ascent to pop stardom started with the ukulele, the first instrument she learned to play. Designed in collaboration with Billie Eilish, her Signature Ukulele is a stage-ready instrument that embodies Billie’s bold, unmistakable style. This concert ukulele is built with sapele top, back, and sides, featuring a matte black finish with Billie’s “blohsh™” symbol. It also includes a Fishman Kula preamp for those looking to plug in. Whether you’re an experienced musician or looking to pick up your first instrument, one thing is true: you can play anything on the ukulele.Fender website
This isn’t just a smart business move by Fender – it’s a collab that will send ripples through the musical instrument industry. Young fans of Billie’s will buy this as their first instrument, sending them down a path to crippling Gear Acquisition Syndrome later in life, I mean, becoming a musician ::ahem::. We’ve seen trends like this from pop stars like Taylor Swift (as someone who taught guitar for a living during the rise of TayTay, I can confirm that this is fact) and video games like Rock Band, Guitar Hero and Rocksmith all driving sales of instruments.
If you’re a fan of Billie, or ukuleles, or better yet, both, you can check out the Billie Eilish signature uke right here.