Gibson has announced the launch of the Gibson Band featuring a revolving collective of Gibson artists. The band is now streaming their first single “Deconstruction”, which was co-written by Serj Tankian of System of a Down and Cesar Gueikian, CEO of Gibson, and features Tony Iommi of Black Sabbath on guitar.


Gibson Records, Cesar Gueikian, Serj Tankian, and Tony Iommi will donate all proceeds from the sale of the song “Deconstruction,” as well as the funds raised from the auction of Serj Tankian’s painting on the cover of the song and a unique Les Paul guitar via Gibson Gives. The Corporación America Foundation will match the funds raised from the auction, with all funds going to Armenia Fund’s Artsakh Refugee Initiative.

The painting is part of an exclusive global auction through Monday, December 18, closing at 11:00 a.m. PST, via Julien’s Auctions here. Then there’s the 2023 Gibson Les Paul Standard guitar serial #232030094. The guitar was custom built by the luthiers and craftspeople of Gibson USA using a proprietary, pure lacquer, technique that perfectly recreates the center portion of the original painting “Our Mountains,” painted by Serj Tankian of System of a Down. The guitar comes with a Black USA Modern hardshell case. Bid here.

“We are thrilled to launch the Gibson Band project and release the first song, ‘Deconstruction,'” says Cesar Gueikian, CEO of Gibson. “We have been working on this project for a very long time. The concept of the Gibson Band was born out of a love of writing and recording new music and having a new venue for collaboration between our team and our Gibson artists. The first song, ‘Deconstruction,’ brings multiple emotions together for me, including the dream of collaborating with Serj Tankian and Tony Iommi, two artists I admire and who have been influential and transformational in so many ways. Serj and I are both diaspora Armenians therefore, we immediately decided we wanted ‘Deconstruction’ to be dedicated to the Armenian community. I hope everyone loves ‘Deconstruction’ as much as we loved making it!”

“It’s a dream come true to have collaborated with my good friend, Cesar Gueikian, and Tony Iommi, who I have collaborated with before,” says Serj Tankian. “I am happy that we are using our platform to donate the music, my art, and Gibson‘s incredibly unique guitar for such a great charity. Music with the right intentions can inspire and also create positive change.”

“It was great to hook up with Serj again and also to do a track with Cesar (I think that he’s trying to steal my job!! ) ha-ha!! The Armenian people are really lovely people, and it’s a great pleasure, a great cause, and I’m very happy to be involved in it” said Tony Iommi.”

“We are delighted to participate in this initiative alongside Gibson Records,” says Martin Eurnekian, CEO of Corporación América Airports. “We are committed to fostering positive change within our communities, and we pledge to contribute a donation to the Armenia Fund which will match the funds generated from the auction of Serj’s painting, and the Gibson Les Paul guitar. This collaboration with Gibson presents an exceptional opportunity for us to further our strategic goal of making a meaningful impact in Armenia.”

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