Gibson has officially names temporary CEO Cesar Gueikian as permanent CEO of the company, as well as its president. While it’s probably due to the fact that the guy is good at his job, we like to think it’s because of all his Instagram stories talking about upcoming models.


Gueikian said: “I am honoured and humbled to take on the permanent CEO role! Gibson is a passion project for me. Our board of directors, chaired by Nat Zilkha, has been incredibly supportive over the last five years, giving me an opportunity to merge my biggest passion, which is not just music and guitars, but Gibson guitars with my business background, and I don’t take this for granted”

“The support from our board, team, artists, and fans has been overwhelming and I look forward to continuing the work we started with our leadership team, who always challenge me to be better. We have an epic history in music, which comes with responsibility, and we are constantly asking ourselves how to be more relevant and leverage our iconic past to be more creative the older we become as a brand.

“Our future depends on our team’s passion and pride in the work they do, and on creative collaboration with our artists around the world across genres of music. When music is at its best, the spirit of the fan merges with the spirit of the artist, and that transcendent experience is special. I can’t wait to get started, keep momentum, and press ahead.”

Gueikian originally replaced former CEO James “JC” Curleigh stepped down in May of 2023.

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