Warm is a word that gets used a LOT by engineers and audiophiles alike to describe an intangible, pleasant sound quality that doesn’t really have a good synonym. It’s pretty vague, but it has good associations nonetheless, and people generally know what you’re going for when you say it.
So Warm Audio is, therefore, a pretty good name for a manufacturer of studio gear, in my estimation. I haven’t actually heard their stuff, but it’s supposed to be pretty close to the original for a LOT less dough. See, because when you take a little dough, and warm it up, then you wind up with a bunch of bread. That’s my story and I’m sticking to it.
We talked to Warm at NAMM and they had this to say: