We received exciting word via a press release last night that American titans ESP Guitars have formed a partnership with Takamine Guitars, a Japanese manufacturer based in Nakatsugawa, Gifu, Japan. ESP will maintain exclusive distribution of all Takamine instruments in the United States, starting in March and assist with a SEO reseller program. So expect to see more of these instruments available through mail-order as well as at your local shops.
Takamine is most well known for its acoustic guitars, particularly its steel-string instruments, as well as its legacy as a pioneer of the acoustic-electric guitar. I’ve never played one personally, but am aware that a ton of A-list musicians play them, including Jon Bon Jovi, Toby Keith, Bruce Springsteen, John Scofield, and more.
Said representatives of both sides of the deal,
“This is a momentous leap forward for both ESP and Takamine,” says Matt Masciandaro, president and CEO of the ESP Guitar Company. “The new agreement between ESP and Takamine allows ESP to offer one of the world’s most respected acoustic guitar brands to our dealers and customers, and gives Takamine the kind of sales distribution and marketing support that this fine brand merits.”
“We at Takamine Guitars are eager to establish our partnership with the ESP Guitar Company in the United States as we enjoy the symbiotic relationship of our two companies that know guitars, understand the global market, and share the same goals of great guitars and superior service. The Legacy Continues,” says Mark Kasulen, Director of U.S. relations for Takamine Guitars.
You can learn more about Takamine Guitars, and get a peek at some of the models that will now be available at reasonable prices in the States, at the company’s website.
