The Smashing Pumpkins frontman Billy Corgan is now rolling out his third signature Reverend guitar, the Reverend Billy Corgan Z-One.

Oh thank god.

For low and not-so-low end.

The Meat knob is important.

Looking good is part of the battle.

"Supermassive destroyer," as they're calling it.

Vinyl from bands like Big Thief, Daughter, Future Islands, and more.

Get bendy with it.

There is no doubt that different types of art are intrinsically linked, and this is certainly the case with music

Bluesy as hell, as expected.

Like Meshuggah with panic chords.

Gene the marketing machine is back.

The first look.

The lyrics are dumb.

Beard not included.

Chunky and good lookin'.