Author: Greg Kennelty

S&P Global says Fender’s 5% portfolio-wide price increase has helped offset rising costs, but warns weaker consumer demand and tariffs could still hit hard in 2026.

Jeorge Tripps resurrects a lost fuzz circuit, rebuilt for thick riffs, crushing walls of sound, and versatile low-end authority.

Packed with stereo I/O, MIDI control, 128 presets, and a full suite of experimental engines.

Lüm delivers three immersive reverb modes, momentary automation, and onboard presets for deep ambient exploration.

Designed by James Brown, the new 15-watt head delivers Eddie Van Halen’s growling gain and versatility in a gig-ready, affordable package.

The new U.S.-made Rhoads models honor Randy Rhoads’ legacy with uncompromising tone, premium specs, and shred-ready performance.

With experimental FX, custom amp designs, and over 370 IRs captured by Nolly.

Builder Taras Kovaliv introduces the Wide Tonal Fretboard and "Outward String Bending" concept.